River Acheron Apparel was established in 2015.

Suicide is the 10th leading cause of death in the United States, over 42,000 Americans die by suicide EVERY YEAR. Thats an average of 117 suicides per DAY. Just under 495,000 people visit a hospital for injuries due to self harm, which means that for every suicide, 12 people harm themselves. That number is staggering despite the fact that many attempts go untreated and unreported. It has been suggested that nearly one million people in the U.S alone engage in self harm.

We want to be apparel company with a purpose. We wanted to create well designed clothing and carefully crafted handmade skin care products but we also wanted to give back to something important to us. A portion of all sales go towards American Foundation for Suicide Prevention. 

Along with our donations to AFSP, proceeds from sales of certain products will also be donated to other organizations.

Everyone has at one point or another been in a place where they have felt alone and had no one to help them. No one should ever feel that way and we want to do our part so that anyone that needs help has a place to get it. If you or a loved one is hurting and needs help, be that person to give them a hand to hold or a shoulder to cry on. You have the power to help just by being a friend. 

Lets be there for each other.